Use cases / Lead Capture

Missed-Call Text-Back Automation

In short: Tech/owner misses call on a job site; no callback for hours. This workflow uses GHL/Housecall Pro/Twilio to fix it, and it is rated easy to set up.

Trades
All Trades
Category
Lead Capture
Difficulty
Easy
ROI lever
Recovered jobs
Tools
GHL/Housecall Pro/Twilio

Workflow

  1. Trigger on missed call.
  2. Auto-SMS within 60s apologizing + asking service needed.
  3. AI handles Q&A, collects photos/address.
  4. Books or hands to human with full thread.

Starter prompt

You are texting a caller back on behalf of [Company] because we missed their call while on a job. Open with a short apology and ask what they need help with. Collect service needed, address, and photos if useful. Answer only from the FAQ provided below. If they want to book, offer the open slots provided; if they ask for a callback, confirm the best number and time and summarize the thread for the office in 3 bullets. Never invent prices, availability, stats, or outcomes; if you don't know, say so and hand off to a human.

What to measure

Example: Recover even 2-3 conversations/week that would have been lost - log replies and bookings separately from other leads.

Safety note: any customer-facing AI should hand gas smells, sparking, smoke, or active flooding to a human or emergency services right away. Last updated 2026-10-20. How we pick and check use cases.

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