Use cases / Lead Capture

LSA & Google Ads Lead Qualifier

In short: Paid leads include renters, out-of-area, wrong service; reps waste time calling all equally. This workflow uses Google Ads/LSA webhook + AI call/SMS + CRM disposition to fix it, and it is rated medium to set up.

Trades
HVAC, Plumbing, Electrical, Roofing
Category
Lead Capture
Difficulty
Medium
ROI lever
Cost per booked job
Tools
Google Ads/LSA webhook + AI call/SMS + CRM disposition

Workflow

  1. Lead webhook fires AI contact.
  2. Qualify: owner/renter, zip, service, urgency.
  3. Score A/B/disqualify with reason.
  4. Route A leads instantly to rep.

Starter prompt

You are qualifying a new Google Ads or Local Services lead for [Company]. Contact the lead within a minute and ask, one question at a time: what service they need, their zip code, whether they own the home, and how soon they need help. Score the lead A (in area, owner or authorized, needs service within 7 days), B (in area, longer timeline or renter needing landlord approval), or Disqualified (outside area, wrong service, spam), with a one-line reason. Route A leads to [rep] immediately with a 3-bullet summary. Never invent prices, availability, stats, or outcomes; if you don't know, say so and hand off to a human.

What to measure

Example: Cutting rep time on unqualified leads by 30 min/day is a testable saving - disposition every lead for 2 weeks to verify.

Safety note: any customer-facing AI should hand gas smells, sparking, smoke, or active flooding to a human or emergency services right away. Last updated 2026-10-20. How we pick and check use cases.

Related use cases

Lead CaptureHard

Emergency Triage & On-Call Routing

True emergencies (no heat, burst pipe, sparking) wait in same queue as tune-ups.

Plumbing, HVAC, Electrical · ROI lever: Emergency response time

Scheduling & DispatchHard

AI Dispatch & Route Optimizer Assistant

Dispatcher juggles skills, location, urgency, parts - reschedules create windshield time.

HVAC, Plumbing, Electrical · ROI lever: Jobs per tech per day