Guides / Reviews & reputation
Reviews & reputation
Last updated · Reviewed by Jacob Campos
Getting more Google reviews the right way and replying to every review, with AI drafting and humans approving.
Workflows in this guide
All tradesReviews & Reputation
Happy customers don't leave reviews; low review volume hurts Maps/LSA and LLM recommendations.
RoofingReviews & Reputation
Trigger a review request the day final cleanup and the walkthrough are done, while the homeowner is happiest.
HVACReviews & Reputation
Send a review request automatically when the tech marks a job complete, using the tech's name and the work done.
PlumbingReviews & Reputation
Ask every customer for a review right after the job with a personalized text, and use AI to draft thoughtful replies to every review, good or bad.
Tools for this topic
- NiceJob: Automated review requests with little setup. Starter $75/mo, Pro $125/mo
- Birdeye: Multi-location businesses managing reviews across many listings. See pricing
- Google Business Profile: Everyone: your review link, review replies, and map listing. Free
Prices are from vendor pricing pages. See the full comparison for checked dates and sources.
Questions this guide covers
We're answering these one at a time. Answered questions link to their page.
- How do contractors get more Google reviews?
- When should I ask a customer for a review?
- Can I offer a discount for a Google review?
- What is review gating and why is it a problem?
- Should AI reply to Google reviews automatically?
- How do I respond to a negative review as a contractor?
- Text or email: which gets more review responses?
- What should a review request text say?
- Do review replies help local SEO?
- How do I track reviews per technician?
- Which review management tools work for contractors?
- How do I get reviews for a roofing job?
- How do I get reviews after a service call?
- Can AI find themes in my customer reviews?
- How do I ask for reviews in Spanish?
- What review response time should I aim for?
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