Use cases / Reviews & Reputation
Review Requests After a Roof Install
Last updated
Short answer: Trigger a review request the day final cleanup and the walkthrough are done, while the homeowner is happiest. Use AI to personalize the message with the job details and to draft replies to every review. Send to all customers equally rather than only the happy ones.
The problem: Roofers finish a big job, the crew leaves, and nobody asks for a review until weeks later, if at all.
- Trades
- Roofing
- Category
- Reviews & Reputation
- Difficulty
- Easy
- ROI lever
- Review count and map pack visibility
- Tools
- Google Business Profile + Field service CRM + Business texting + ChatGPT Plus
Tools and approximate pricing
- Google Business Profile: Review link and review replies. Price: Free.
- Field service CRM (Jobber, Housecall Pro, ServiceTitan, etc.): Customer record, jobs, and automations. Price: Varies.
- Business texting (Twilio, your CRM's built-in SMS, or a missed-call text-back app): Sending and receiving texts. Price: Varies (usage-based).
- ChatGPT Plus (or similar AI assistant): Drafting messages, summaries, and checklists. Price: $20/mo (ChatGPT Plus list price).
Prices are public list prices as of 2026-10-20 where shown; otherwise they vary by plan and usage. Check the vendor's pricing page.
Workflow
- Set the trigger to job status 'complete' plus final walkthrough done.
- Same day: send a text with the project manager's name, one detail from the job, and your Google review link.
- Day 3: one email reminder if no review yet, with a before/after photo.
- When a review arrives, have AI draft a reply that mentions the job type and town; a person approves it.
- For any complaint, call first; reply publicly only after talking to the customer.
Starter prompt
What to measure
FAQ
Can I give a discount for leaving a review?
Don't. Google's policies prohibit incentivized reviews, and the FTC treats some incentivized reviews as deceptive.
Should I only ask happy customers?
Ask everyone. Selectively asking only happy customers ('review gating') is against Google's policies.
Should AI reply to reviews automatically?
Let AI draft, but have a person approve, especially for anything negative.
Safety note: any customer-facing AI should hand gas smells, sparking, smoke, or active flooding to a human or emergency services right away. Last updated 2026-10-20. How we pick and check use cases.
Get the Daily 5
Five AI workflows home service companies can copy, every weekday morning. Practical, no hype.
Related use cases
Google Review Request + Response Agent
Happy customers don't leave reviews; low review volume hurts Maps/LSA and LLM recommendations.
HVAC Review Requests After Service Calls
Send a review request automatically when the tech marks a job complete, using the tech's name and the work done.
Plumbing Review Requests and Reply Drafts
Ask every customer for a review right after the job with a personalized text, and use AI to draft thoughtful replies to every review, good or bad.